Apple has shown time and again that it wants to be the leader in every industry that controls the way you live your life. Computers? Check. Cell Phones? Yep. Set-top boxes? You bet. MP3 players? Of course. Gaming? Not yet.
But why is it that Apple hasn't gotten into gaming yet? It has shown time and again that it's committed to being your middleman in almost every way and after it dropped 'Computer' from its name and started to broaden its horizons, showed us all that what it really wants is to dominate your home. And what better way than with a video game console?
Aside from that, the gaming industry is booming. Apple has always been keen on industries that are growing and in desperate need of something fresh, and the video game industry looks like the perfect target. And as more people trust and enjoy Apple products in the home, the company could easily capitalize on its success elsewhere and create a gaming console that could do the same.
Make no mistake: Apple wants to control the home.
Although I believe Apple may want to get in on the mobile gaming field, console gaming is where it should focus its efforts. Today, gamers are more likely to play online, download movies and TV shows with their consoles and do many of the things already found on Apple products. And with such a powerful piece of software in iTunes, there's no reason to suggest the console couldn't be tied to the platform and become yet another way to use iTunes to download music, movies, TV shows, and now, video game demos. Simply put, the infrastructure is in place and ready to go.
But perhaps most importantly, Apple can use its console as yet another tool of convergence. What if you could use an iPod Touch or iPhone as the controller? What if the company released a controller that would double as a portable media player? To me, the possibilities seem endless.
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MHA degreeEssential Oils
